There are often times when palpable excitement precedes a product launch. You may be excited about a different tech product than I may be, but it happens only ever so often. This is one of those times. The odds of you being excited about the Nothing ear (1) wireless earbuds, are strong. Transparent buds and case as well as noise cancellation (ANC). Earbuds as a category has been catching everyone’s attention over the past 12 months, also accelerated perhaps by changing work scenarios than just the need to get rid of wires. Fast forward, and no other wireless earbuds perhaps except the Apple AirPods, have had such a weight of expectation on their shoulders. After all, these are Nothing’s first tech product. Spoiler alert, this really impresses in some respects, while there are occasional typical gen 1 product niggles that should eventually get ironed out.
First Impression Is The Lasting Impression? Nothing made all the right noises pre-launch and that was also helped by the fact that the price tag wasn’t left at the altar of speculation. The Nothing ear (1) wireless earbuds are priced at Rs 5,999 and if you didn’t notice, Nothing didn’t take the lazy route and simply do a direct conversion of the global price tags, bolt on the local taxes for India and sell you these wireless earbuds at whatever it all totaled up to. Globally, the Nothing ear (1) wireless earbuds are priced at £99, $99 and €99. We must complement Nothing for this rational look at pricing in India—a direct conversion from the S99 price point would have meant a price tag of around Rs 7,300 before taxes etc. would have been added on.
The Nothing ear (1) wireless earbuds are priced at Rs 5,999. The pricing will not be a direct conversion of the £99, $99 and €99 global price points, which makes these more affordable in India as against a direct currency conversion.
The price tag for the Nothing ear (1) wireless earbuds in India is Rs 5,999 and these will be a Flipkart exclusive for the time being, going on sale August 17.
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