Garena Free Fire x McLaren Immersive Web AR Experience: McLaren in your space. As the iconic McLaren P1 launched in the game, we built an amazing web AR experience where users could see and explore a McLaren P1 in their space! Place on a flat surface, change colors and click a picture to share on social. Do give it a try.
Free Fire’s crossover with McLaren – Ace the Field – will feature a thematic takeover in Free Fire, exclusive collaboration content, and various in-game features, as well as various promotional social media campaigns and offline activations.
Free Fire will deliver McLaren's vision for Grand Prix racing through an exclusive collaboration – MCLFF – an abbreviation for McLaren-Free Fire. The design, in collaboration with the McLaren Racing design team, takes inspiration from other McLaren race cars, including the MCL35M.
The McLaren P1™ is designed, engineered, and built to be the best driver’s car in the world, while the MCLFF will represent McLaren’s vision of the future, where Grand Prix racing meets the age of advanced technology.
Mark Waller, Chief Commercial Officer, McLaren Racing, said: “We are thrilled to be collaborating with Free Fire for an in-game McLaren Racing integration. Our fans are always looking for ways to connect with our team and this integration gives this accessibility in a new and exciting way. It’s a brilliant collaboration at a time when gaming is only continuing to grow, and McLaren wants to be a part of that growth!”
Enjoy the exclusive Free Fire version of MCLFF in the game along with the iconic McLaren P1™
Harold Teo, Producer for Free Fire, said: “Both the MCLFF and McLaren P1™ are signature cars and represent the innovation and leadership that McLaren stands for. To bring these elements into Free Fire is something that we are truly excited about.”
With this crossover, McLaren fans will be able to enjoy driving their signature cars in the Free Fire universe. They can choose their favourite in-game car with the MCLFF & McLaren P1™ look and drive around Bermuda, Kalahari, or Purgatory and battle in style!
“We look forward to our players enjoying the best of McLaren in Free Fire. Collaborations like this allow us to deliver new experiences for current players and interest others to try Free Fire out,” Harold added.
A race track will also feature in Free Fire’s Training Island, where players can take their cars out for a test drive.